This is a blog by Jeff Raderstrong. Jeff is the Founder and Principal of UnSectored. He has run successful, long-term online campaigns in the social innovation space, such as developing and executing the social media strategy for Leap of Reason, a book on nonprofit outcomes management with over 55,000 copies distributed. He co-founded the Social Entrepreneurs of Grinnell (SEG) in college, which is now a functioning microfinance institution with an over $25,000 portfolio. In the spring of 2012, he assisted in a campaign to have SEG recognized as one of five White House Campus Champions of Change.